METRO feels as active part of society, contributing to communities and pushing forward the sustainability movement. Through partnerships and by being actively involved in social initiatives and environmental projects. Worldwide. As sponsor and donor. For international emergency aid and charitable initiatives. And for sports and cultural events. At the same time, we support our staff, who are behind our activities. We foster their appreciation of the close link between METRO and society and strengthen their social skills and sense of personal responsibility.

Logo Die Tafeln FEBA

In 22 countries we cooperate with food service organizations and social institutions in order to avoid food waste in our stores, restaurants and warehouses as they collect leftover, consumable food and distribute it to the needy.

In Germany, we have been working together with the foodbank “Die Tafel” for over 20 years, 14 years as main sponsor. Every day, the local organisations collect food from all our 103 stores in Germany.  In 2017/2018 METRO Germany donated food for about 8 Million meals that went to people in need.

METRO is active at European level too, where we support the European Federation of Food Banks (Fédération Européenne des Banques Alimentaires, FEBA). When emergencies arise, METRO also acts on its responsibility. For instance, we provide donations in kind for the local population when natural disasters occur.

 

Green Future - METRO's Green Future Community unifies employees across the company and aims for sustainability becoming an unquestioned habit for everyone.

The group raises awareness among METRO employees and develops an active dialog to lead towards an ecological way of living and working. The community started to act locally but due to its open character aims for applying changes globally now. Examples of engagement are the participation in CITY CYCLING Düsseldorf (an initiative to incentivize people to travel as many kilometers as possible by bike over a period of 21 days), creating blog articles regarding plastic free living on the Intranet and since 2020 taking the social initiative “Volunteer Day” into the portfolio.

By conducting a Volunteer Day at METRO the Green Future Community wants to create responsibility for the environment and the communities we live in amongst the employees of METRO. At the same time this contributes to the UN International Charity Day, created with the aim of raising awareness and mobilizing people around the world to help others through volunteer and philanthropic activities.

Logo World Food Programme

METRO has been a partner of the UN World Food Programme, which was awarded the 2020 Nobel Peace Prize, already since 2016. WFP is the world's largest organization in the fight against hunger around the world. In the course of this partnership, our customers and employees are – among other activities – actively involved in fundraising campaigns in order to work together towards a world without hunger and to redistribute the resource food fairly. One example is the donation-based School Feeding Programme by WFP: In developing countries, free and healthy school meals are powerful incentives for parents to send their children to school on a regular basis. And because school meals are often sourced from local farmers, they can improve the economic condition of the wider community as well.

METRO not only organises donation drives in countries including Germany, Italy and Pakistan, but METRO AG as well as METRONOM and METRO SYSTEMS Romania support WFP’s mission in volunteer consultation projects by sharing expertise to build capacity. In 2017 the tech units began developing a prototype for a digital point-of-sale solution for WFP. With further development, the solution can help WFP improve its service to communities in need and support small partner stores to run their business. In these stores, people who do not have access to supermarkets due to their life situation, e.g. refugees in camps, can receive food supplies.

METRO sets great store by in-depth dialogue and discussions with all its stakeholders. We want to promote and extend trust in order to further strengthen society’s acceptance of our company. To help us to achieve this objective, METRO is a member of numerous associations, initiatives and bodies.

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METRO promotes an intact and attractive social environment. We donate. We act as a sponsor. We provide financial and material resources. Our employees and trainees are also active and involved in numerous projects.

Draws thousands of runners to Düsseldorf each year. We have been involved in the event since 2005 as a title sponsor, demonstrating our close ties with the North Rhine-Westphalian state capital. The marathon is very popular among our employees and shows strong internal engagement with around 600 METRO Runners from up to 13 countries – for example, from the Netherlands, Belgium, Russia, Romania and Bulgaria. In 2020, due to Covid-19 the event was cancelled but many runners took part in a digital run.

Space for art: in spring 2006, the METRO campus in Düsseldorf was transformed into an exhibition space – a place to admire artworks of the METRO Sculpture Park Foundation. In this way, the foundation promotes a productive coexistence of work, trade and art. The foundation also supports young visual artists in Düsseldorf, making their works accessible to a broad public. It operates in cooperation with the state capital Düsseldorf and representatives of the city’s art scene, under the aegis of the district president. Moreover, the foundation awards grants to eligible artists and organises and realises presentations and exhibitions.