World Food Programme
The UN World Food Programme is the world's largest organization in the fight against hunger around the world, and the winner of the 2020 Nobel Peace Prize. METRO has been partnering with WFP since 2016, and in specific markets such as Italy as early as 2012, making it one of the longest standing METRO partnerships. METRO supports the work of the WFP towards a world without hunger in different ways, financially but also with expertise, training, and know-how.
The donation-based “School Feeding Programme” by WFP is one example that can be supported by our customers and employees financially. WFP offers free and healthy school meals in developing countries. These are a powerful incentive for parents to send their children to school on a regular basis. And because school meals are often sourced from local farmers, they can improve the economic condition of the wider community as well. To this end, our customers can support the WFP at selected times in fundraising campaigns through the purchase of specific products. Employees can support the work of the WFP financially through various channels, e.g. they can “share their meal” in the canteens or donate via payroll giving.
Furthermore, METRO encourages its employees to contribute with their trade knowledge and expertise in voluntary working groups to support the WFP's work on the ground. METRO AG as well as its tech-unit METRO Digital support WFP’s mission in volunteer consultation projects by sharing expertise to build capacity. In 2017, the tech unit began developing a prototype for a digital point-of-sale solution for WFP. With further development, the solution can help WFP improve its service to communities in need and support small partner stores to run their business. In these stores, people who do not have access to supermarkets due to their life situation, e.g. refugees in camps, can receive food supplies.