Packaging and plastic
Content over package
For restaurateurs as for METRO the product is what counts. So we try to use only as much packaging as necessary and as little as possible. With our own brand packaging we strive to reduce the environmental impact during a product’s entire life cycle. We actively seek alternatives for conventional plastic while ensuring that we meet the high quality and hygiene standards our customers expect. We talk with diverse stakeholders to develop innovative solutions to bring us further towards closing the loop and using less impactful materials.
Managing resources responsibly
As a matter of principle, we support the further utilisation of resources and their recovery through recycling. Our focus is on packaging and the use of conventional plastic. To reduce our environmental footprint, we strongly support closed-loop recycling management.
In everyday wholesale business, packaging is not only used for transporting, preserving and protecting goods. Product packaging also contains information and usage instructions for customers. But packaging foremost represents a major cross-industry challenge in terms of reducing quantity as well as defining the proper materials.
As wholesale specialist we need to ensure that we meet the high quality and hygiene standards our customers expect, while at the same time we aim to reduce the environmental impact of the packaging of our own-brand products during the entire life cycle. We work to develop innovative solutions to improve resource efficiency, for instance by reducing packaging material, increasing the proportion of recycled material used in our packaging, and designing our packaging to improve stacking on pallets while at the same time reducing the costs for our customers.
Packaging ambition for 2030
To drive us further towards sustainability, we've refined our packaging commitments spanning from FY 2021/22 to FY 2029/30. It's not just about reducing plastic volumes, it's about reshaping the future and using resources with maximum efficiency. Over the past five years, our commitment to eliminating substances of concern has intensified. We've collaborated closely with suppliers, ensuring FSC or PEFC certifications are at the core of our initiatives and we proudly exceeded our initial target, saving over 3,800 tons of plastic, nearly doubling our plastic reduction goal. In order to make further significant reductions in plastic volumes and therefore in plastic waste, and to use resources as efficiently as possible, we have revised packaging commitments, spanning from FY 2021/22 to FY 2029/30.
We aim by 30 September 2030:
- Plastic Reduction Initiative
We target to reduce 10,000 tonnes of plastic in our own brand plastic packaging. - Increase Recycled Content
We target to achieve 30% recycled plastic content in our own brand packaging. - Phasing out Substances of Concern
We are committed to completely phasing out Polyvinyl Chloride (PVC) and Expanded polystyrene (EPS) from all levels of our own brand packaging. - Packaging Circularity
We target to have 100% of our own brand packaging designed to be recyclable, reusable, or home compostable. - Paper, Paperboard & Wood Commitment
We target to use Forest Stewardship Council® (FSC®) / Programme for the Endorsement of Forest Certification Schemes (PEFC) certified materials or a minimum of 70% recycled content for all paper, paperboard, cardboard, and wood used in our own brand packaging in primary and secondary packaging level.
Packaging and Plastic Report FY 2023/24
In our Packaging and Plastic Report FY 2023/24 we show how we strive to make the packaging of our Own Brand products more sustainable and with that improve the customer experience, enhance the efficiency of our operations, and reduce the impact in the environment during the whole lifecycle.
Packaging waste management
METRO wants to minimise waste in our own operations but also in our customers business. It is important to us to think in life cycles and promote innovative manufacturing and recycling technologies. We advise our customers on how to dispose of products and packaging. This means training employees and raising customer awareness of conserving resources, providing information about avoiding waste, and incentivising and enabling correct disposal as this decreases financial and environmental costs. Especially in countries where no national waste sorting scheme exists, local partnership and action is making a real impact in addressing and reducing the amount of waste going to landfill.
