METRO SUSTAINABLE – our ambition
Our society is more exposed than ever to economic, environmental, social and cultural challenges. But we are also convinced that sustainability is the key to transforming these challenges into opportunities.
METRO SUSTAINABLE is the framework for and driver of our actions towards customer sustainability. It means placing METRO at the core of transforming and driving responsible and sustainable business – at our own business but most importantly along our supply chain and with our customers.
By bringing our needs and ambitions in line with the needs of nature, people and future generations, we can provide METRO with long-term prospects for prosperity and overcome the conventional limits to growth for ourselves, our stakeholders and society as a whole.
Based on our business approach Wholesale 360 and within the framework of our sustainability approach METRO SUSTAINABLE we pursue our operational sustainability strategy. This strategy focusses on what is material for us, in order to ensure that our sustainability activities address the aspects and issues that most affect our business and that we can leverage through our business activities – together with our customers and partners. With our emphasis on the food sector, we concentrate our work on 8 sustainability focus areas.
We can change the game for a sustainable future when collaborating on food waste solutions, finding answers for a varied balance of proteins for more conscious consumption and putting more organic and responsible products on our shelves. At the same time, we are aware of our responsibility and opportunities when promoting human rights, innovating on packaging and plastic materials, contributing to positive climate action, driving change in sustainable raw material sourcing and fostering diversity and inclusion.
Covid-19 has not resulted in any fundamentally new topics for us to consider in our strategy. However, challenges and opportunities related to our focus areas have become more prominent during the pandemic.
With METRO SUSTAINABLE and our work on the strategic focus areas we contribute to the sustainability of communities worldwide. This is achieved in particular through discourse with internal and external stakeholders such as employees, customers, suppliers and business partners, local communities, non-governmental organizations (NGOs), political representatives, investors, competitors and committees. As an innovation driver for sustainable solutions, we also contribute to a sustainability movement. Through information, inspiration, motivation and support from our employees, customers and partners, our sustainable action has the potential to reach millions of people and makes an impact for increased sustainability. Being part of something creates a very strong feeling of togetherness. That is how we all can drive the change.
More on MPULSE