Due to reporting reasons, METRO only displays the share of own brand products in those policies with limited scope.
Healthy and Nutritious products *
| |
2020/211 no. of own brand products |
2021/223 no. of own brand products |
|---|---|---|
| METRO Germany | ||
| Less of sugar/salt/saturated fatty acids/free from additives | 45 | 45 |
| Organic | 24 | 72 |
| Alternative Proteins | 2 | 3 |
| METRO entities2 | ||
| Less of sugar/salt/saturated fatty acids/free from additives | 603 | 787 |
| Organic | 430 | 519 |
| Alternative Proteins | 14 | 39 |
1 as per 30 September 2021
2 In 20 out of 31 reporting entities. We report the number of products from FY 2020/21 as there is no comparable data for earlier years.
3 as per 30 September
* We define product as each separate product offered to our customers. Sometimes identical products have different GTINs in the different countries where they are sold. In such cases, these identical products are counted only once.
The methodology of calculation and target KPIs changed in reporting year 2020/21 hence makes a comparison to previous data not possible. Therefore, only 2020/21 data is shown. Compared to previous years, e.g. now the reduction threshold for sugar and saturated fatty acids is >0,5g/100g and ≥1g/100g for salt. Also, organic and alternative protein products have been introduced as new KPIs. Other reformulations already took place prior to 2018, such as 89 SKUs from the national subsidiary Bulgaria, which, however, are not added here for reporting reasons with regard to the base year 2018.
Explanation: Figures shown here refer to baseline 2018 and own brand products only. They also represent extensions of the product range and do not necessarily only mean a reformulation of existing products.
Reformulation here means reduction of sugar-/salt-/saturated fatty acids content of 0,1g per 100g for products with a minimum content of 0,5g sugar/saturated fatty acids per 100g and 1g salt per 100g.
Organic products reflected in this figure refer to products from biological agriculture and meeting requirements of EU regulations (EU 834/2007, EU 889/2008 and EU 271/2010) and other applicable national organic regulations of non-EU countries.
Alternative protein products reflected in this figure refer to alternatives to animal proteins (meat, milk, fish, eggs and their derivatives) produced using novel or new technologies and ingredients, which include: Plant-based extracts e.g. pea proteins, cell-cultures (synthetic) proteins e.g. meat grown in a lab.
New target 2023: Offer of 1,500 own-brand products METRO-wide (thereof 150 common and 1,350 locally sourced) with less sugar, salt and saturated fatty acids, completely or partially free from additives and organic certified and/or alternative protein products by end of December 2023.
Number of food products* certified as organic**
| |
2019/201 | 2020/211 | 2021/225 | ||
|---|---|---|---|---|---|
| |
no. of own brand + branded products |
no. of own brand products |
no. of branded products*** |
no. of own brand products |
no. of branded products*** |
| METRO Germany | 1,650 | 24 | 2,358 | 72 | 2,577 |
| METRO entities | 9,6842 | 4303 | 7,4964 | 519 | 7,5896 |
1 as per 30 September
2 In 22 out of 31 reporting entities
3 In 29 out of 31 reporting entities
4 In 16 out of 20 reporting entities
5 as per 30 September
6 In 19 out of 20 reporting entities
* products means all own brand and brand food products
** organic in line with EU regulations and/or country specific national organic labels and/or as listed in the official GS1 packaging label guideline
*** The figure includes double counts for common sourced products and products that carry an EU and local organic certificate.
Number of sustainably certified palm oil products
| |
2019/201 | 2020/211 | 2020/215 | ||||
|---|---|---|---|---|---|---|---|
| |
no. of own brand products |
no. of own brand product |
Share of certified own brand products |
no of branded products* |
no. of own brand product |
Share of certified own brand products |
no of branded products* |
| METRO Germany | 27 | 32 | 82% | 91 | 42 | 100% | 99 |
| METRO Entities | 1,0572 | 1,0593 | 51% | 2,8544 | 5546 | 53% | 2,2507 |
1 as per 30 September
2 27 out of 31 reporting entities
3 In 31 out of 31 reporting entities
4 In 13 out of 20 reporting entities
5 as per 30 September
6 In 29 out of 29 reporting entities
7 In 12 out of 20 reporting entities
* The figure includes double counts for common sourced products
Explanation: Referring to own brand and branded products. Sustainably certified palm oil products according to the Roundtable for Sustainable Palm Oil (RSPO) certification levels Identity Preserved, Segregated, Mass Balance or Book & Claim
Target: 100% of own brand products containing palm oil being RSPO Identity Preserved or Segregated certified by 2023.
Share of sustainably certified palm oil products
by level of quality (Jan-Dec 2021 calendar year results)
| RSPO Certification level | Share of used palm oil |
|---|---|
| Identity Preserved | 0.03% |
| Segregated | 52.56% |
| Mass Balance | 13.92% |
| Credits | 2.03% |
| % palm oil used in our METRO Own Brand products as RSPO certified |
69% |
Explanation: Referring to own brand products of all METRO entities. Sustainably certified palm oil products according to the Roundtable for Sustainable Palm Oil (RSPO) certification levels.
Number of sustainably fished or farmed products
| |
2019/201 | 2020/211 | ||||
|---|---|---|---|---|---|---|
| |
no. of own brand products | no. of own brand product | Share of certified own brand products4 | No. of no name products* | Share of no name products | no of branded products** |
| METRO Germany | 52 | 49 | 79% | 175 | 39% | 573 |
| METRO Entities | 6602 | 8263 | 55% | 20265 | 57% | 1,4656 |
| |
2021/227 | ||||
|---|---|---|---|---|---|
| |
no. of own brand product | Share of certified own brand products4 | No. of no name products* | Share of no name products | no of branded products** |
| METRO Germany | 54 | 70% | 181 | 37% | 551 |
| METRO Entities | 7858 | 63% | 1,299 | 24% | 1,4929 |
1 as per 30 September
2 In 27 out of 31 reporting entities
3 In 31 out of 31 reporting entities
4 Shared calculated based on turnover as stated in the policy
5 In 23 out of 31 reporting entities
6 In 16 out of 20 reporting entities
7 As per 30 September
8 In 29 out of 29 reporting entities
9 In 16 out of 20 reporting entities
* Products not bearing a METRO brand but with METRO address. This also includes all in-house produced products and all products sold via counter and labelled with METRO address.
In FY 2020/21 we have reported all no name products subject to the scope of the Policy and carrying one of the acceptable certificates mention in the explanation below. As of FY2021/22 we sharpened our reporting approach and contemplate only those certificates where Chain of Custody certificate is ensured also at the level of METRO legal entities. As this Chain of Custody certification for METRO legal entities is still in progress, the number of certified products applying this new approach and reported in FY Q1 2021/22 is relatively lower than before this change of approach.
** The figure includes double counts for common sourced products and products that carry two or more of the certificates listed below.
Explanation: Referring to sustainably fished or farmed own brand and no names products of the Top 12 species subject to the scope of the Policy according to the following certifications MSC, ASC, FOS, BAP, Global GAP, ASMI, GULF, IRFM, organic, FIP, AIP, RFM, CQA, MEL Japan or any other GSSI benchmarked certification scheme. The branded products are not limited to the Top 12 species.
Target: 90% of our TOP 12 own brand and no name fish and seafood species environmentally (see above) certified by 2025, 100% socially certified by 2025 and 100% digitally traceable by 2030.
Number of Cage Free Shell egg products
| |
2020/211 | 2021/224 | ||
|---|---|---|---|---|
| |
no. of own brand product |
share of own brand products |
no. of own brand product |
share of own brand products |
| METRO Germany | 18 | 100% | 16 | 100% |
| METRO Entities | 1062 | 41% | 1255 | 53% |
| METRO entities with target 20223 | 64 | 70% | 60 | 69% |
1 As per 30 September
2 In 31 out of 31 reporting entities
3 In 8 out 8 reporting entities with a target of 100% Cage Free Shell Eggs by end of 2022 in Western and Southern Europe
4 As per 30 September
5 In 29 out of 29 reporting entities
Explanation: KPI breakdown reflects the update in our Cage Free Eggs Policy (June 2021). Specifically, the focus on our own brand products, the separation of targets between shell eggs and liquid egg products and the change of ‘products with egg as an ingredient’ to ‘products with egg as the main ingredient’*. Hence, figures here refer to own brand shell egg products only. Improvement of farming conditions for laying hens by promoting alternative and more sustainable housing systems, i.e. barn systems and outdoor access systems (free range, organic – ‘enriched’ or ‘combi’ cage systems not allowed).
* In line with the METRO AG definition: Ingredient accounting for the largest portion of the product by weight (liquid medium should be excluded). This is usually the first ingredient listed.
Target: All own brand shell eggs 100% cage-free in Western and Southern Europe (DE|AT|IT|PT|ES|NL|FR) by the end of 2022.We have already achieved the 100% target in DE, AT, NL, IT. Our target achievement for Western and Southern Europe (DE|AT|IT|PT|ES|NL|FR) by end of FY 2022 is at 69%. We have already achieved 100% cage free own brand assortment in AT, DE, IT and the NL. For the remaining countries, ES, FR and PT the challenges at local markets due to bird flu persist. Countries will continue working on their action plans with local suppliers once the market availability allows it. In Eastern Europe (EU) (HU|HR||PL|CZ/SK|RO|BG) by the end of 2025 and in remaining markets (IN|PK|RS|TR|RU|UA|MD) until end of 2027.
Some countries have set shorter timelines for themselves. For example, PL has set an internal target of cage eggs withdrawal in 2022, three years before the METRO AG timeline, while TR has set a target in 2023, four years before the METRO AG timeline.
For liquid egg products, the target for implementing an 100% cage free liquid egg own brand product range is 2027, unless local regulation suggests earlier; in which case local legislation prevails. In challenging markets this timeline may be extended.
For cage-free eggs as main ingredient no target is applicable at the moment, however we are looking to set one in subsequent policy reviews.
Number of fair-trade products
| |
2019/201 | 2020/211 | 2021/225 | ||
|---|---|---|---|---|---|
| |
no. of own brand and branded products |
no. of own brand product* |
no of branded products* |
no. of own brand product* |
no of branded products* |
| METRO Germany | 605 | 31 | 670 | 9 | 669 |
| METRO Entities | 1,4772 | 1423 | 1,6234 | 616 | 1,3887 |
1 as per 30 September
2 In 22 out of 31 reporting entities
3 In 9 out of 21 reporting entities
4 In 12 out of 20 reporting entities
5 As per 30 September
6 In 8 out of 20 reporting entities
7 In 11 out of 20 reporting entities
* The figure includes double counts for common sourced products and products that carry more than one certificate from Fairtrade, GEPA and/or Rainforest Alliance certification.
Explanation: Referring to own brand and brand products that carry one of the following certifications Fairtrade, GEPA or Rainforest Alliance.
Number of products from sustainable forestry
| |
2019/201 | 2020/211 | 2021/224 | ||
|---|---|---|---|---|---|
| |
no. of own brand products | no. of own brand product | share of own brand products | no. of own brand product | share of own brand products |
| METRO Germany | 3 | 75% | 4 | 80% | |
| METRO Entities | 1,9202 | 2,2323 | 61% | 1,9635 | 60% |
1 as per 30 September
2 In 30 out of 31 reporting entities
3 In 31 out of 31 reporting entities
4 As per 30 September
5 In 29 out of 29 reporting entities
Explanation: Referring to own brand products. Sustainable forestry means certified against FSC® or PEFC label or from recycled material. Brand data is not available as reporting system currently cannot discriminate product certificate vs. packaging certificate on sustainable forestry.
Target: 100% of own brand products containing more than 50% of wood in weight from sustainable forestry by end of 2023. Additionally 100% of the processing factories of those products shall be socially compliant until end of 2030.
Number of sustainable single use products
| 2020/211 | 2021/223 | |||
|---|---|---|---|---|
| no. of own brand product |
share of own brand products |
no. of own brand product |
share of own brand products |
|
| METRO Germany | n.a* | n.a* | n.a* | n.a* |
| METRO Entities | 9222 | 45% | 9404 | 60% |
1 as per 30 September
2 In 31 out of 31 reporting entities
3 As per 30 September
4 In 29 out of 29 reporting entities
* No locally sourced own brand products affected by the policy
Explanation: Referring to own brand for which METRO strives to decrease the share of disposables and/or transform to reusable models if applicable and where reusable options are not feasible offer single use solutions made from alternative material which is recyclable or compostable.
Target: By 2025, METRO will empower our customers’ businesses to move into a future without conventional single use plastic and increase resource efficiency by:
- providing reusable, recyclable and compostable alternatives
- supporting our customers in this phase out and
- advocating for the movement towards a circular economy regarding plastic
