Sales of more sustainable products

Reformulated products

no. of products1

 

2018/19

 

2019/20

Less of sugar

 

19

 

51

Less of salt

 

20

 

88

1

We define product as each separate product offered to our customers. Sometimes identical products have different GTINs in the different countries where they are sold. In such cases, these identical products are counted only once.

Explanation: Referring to own brand products going through a reformulation process, we are focusing on reducing salt and sugar content in our Own Brand assortment.

Target: METRO-wide reduce min. 5% sugar/salt content in at least 60 common sourced products and 1,000 locally sourced products by December 2021.

Number of sustainably certified palm oil products

in Germany, no. of products1

2019/20

Own brand products at METRO

27

in 27 out of 31 reporting entities, no. of products1

2019/20

Own brand products at METRO

1,057

1

as per 30 September 2020

Explanation: Referring to own brand products. Sustainably certified palm oil products according to the Roundtable for Sustainable Palm Oil (RSPO) certification levels Identity Preserved, Segregated, Mass Balance or Book & Claim

Target: 100% of products containing palm oil being RSPO Identity Preserved or Segregated certified by 2023.


Share of sustainably certified palm oil products
by level of quality (Jan-Dec 2020 calendar year results)

RSPO Certification level Share of used palm oil
Identity Preserved 0.7%
Segregated 36.5%
Mass Balance 29.0%
Credits 33.7%
% palm oil used in our METRO
Own Brand products as RSPO certified		 100%

Explanation: Referring to own brand products of all METRO entities. Sustainably certified palm oil products according to the Roundtable for Sustainable Palm Oil (RSPO) certification levels.

Number of sustainably fished or farmed products

in Germany, no. of products1

 

2019/20

Own brand products at METRO

 

52

 

 

 

in 30 out of 31 reporting entities, no. of products1

 

2019/20

Own brand products at METRO

 

660

1

as per 30 September 2020

Explanation: Referring to sustainably fished or farmed own brand products according to the following certifications MSC, ASC, FOS, BAP, Global GAP, ASMI, GULF, IRFM, organic, FIP, AIP, RFM, CQA, MEL Japan or any other GSSI benchmarked certification scheme

Target: 90% of our TOP 12 own brand fish and seafood species environmentally (see above) certified by 2025, 100% socially certified by 2025 and 100% digitally traceable by 2030.

Number of Cage Free Shell egg products

in Germany, no. of products1 2019/20
Own brand and branded products at METRO 92
in 31 out of 31 reporting entities,
no. of products1		 2019/20
Own brand and branded products at METRO 421

1 as per 30 September 2020

in Germany, no. of products1 FY-Q3 2020/21
Own brand products at METRO 18
in 8 out of 8 reporting entities with 2022 target2, no. of products1 FY-Q3 2020/21
Own brand products at METRO 64

1 as per 30 June 2021
2 100% Cage Free Shell Eggs by end of 2022 in Western and Southern Europe

Number of Cage Free Shell eggs

Explanation: KPI breakdown reflects the recent (June 2021) update in our Cage Free Eggs Policy. Specifically, the focus on our own brand products, the separation of targets between shell eggs and liquid egg products and the change of ‘products with egg as an ingredient’ to ‘products with egg as the main ingredient’*. Hence, figures here refer to own brand shell egg products only. Improvement of farming conditions for laying hens by promoting alternative and more sustainable housing systems, i.e. barn systems and outdoor access systems (free range, organic – ‘enriched’ or ‘combi’ cage systems not allowed).

* In line with the METRO AG definition: Ingredient accounting for the largest portion of the product by weight (liquid medium should be excluded). This is usually the first ingredient listed.

Target: All own brand shell eggs 100% cage-free in Western and Southern Europe (DE|AT|IT|PT|ES|BE|NL|FR) by the end of 2022 (DE, AT, BE, NL, IT achieved the 100% target in Q2 2020. FR, PT and ES on track to achieve), in Eastern Europe (EU) (HU|HR||PL|CZ/SK|RO|BG) by the end of 2025 and in remaining markets (IN|CN|PK|JP/RS/TR/RU/UA) until end of 2027.

For liquid egg products, the target for implementing an 100% cage free liquid egg own brand product range is 2030, unless local regulation suggests earlier; in which case local legislation prevails.

For cage-free eggs as main ingredient no target is applicable at the moment, however we are looking to set one in subsequent policy reviews.

Number of food products* certified as organic**

in Germany, no. of products1

 

2019/20

Own brand and branded products at METRO

 

1,650

 

 

 

in 22 out of 31 reporting entities, no. of products1

 

2019/20

Own brand and branded products at METRO

 

9,684

1

as per 30 September 2020

*products means all own brand and brand food products excluding fish and seafood products
**organic in line with EU regulations and/or country specific national organic labels and/or as listed in the official GS1 packaging label guideline

Number of regional food products

in 22 out of 31 reporting entities, no. of products1

 

2019/20

Own brand and branded products at METRO

 

3,773

1

as per 30 September 2020

Explanation: Referring to own brand and brand products. 

Regional defines by the criteria:

  1. Proximity (main and/or value giving production or ingredient 100% from a region or x km around store or limited number of METRO/makro stores being delivered due to geographical proximity) and 
  2. Additionally two criteria out of:
  • Transparency and traceability of product
  • Producer is a small holder producer
  • Producer supports local/regional infrastructure and economy
  • Product is produced in traditional way or based on traditional recipe
  • Product is a re-discovery of old varieties
  • Product must create association to region for customer

Note: Geographically indicated products are not (necessarily) also regional products.

Number of fair-trade products

in Germany, no. of products1

 

2019/20

Own brand and branded products at METRO

 

605

 

 

 

in 22 out of 31 reporting entities, no. of products1

 

2019/20

Own brand and branded products at METRO

 

1,477

1

as per 30 September 2020

Explanation: Referring to own brand and brand products that carry one of the following certifications Fairtrade, GEPA, UTZ or Rainforest Alliance.

Number of products from sustainable forestry

in 30 out of 31 reporting entities, no. of products1

 

2019/20

Own brand products at METRO

 

1,920

1

as per 30 September 2020

Explanation: Referring to own brand products. Sustainable forestry means certified against FSC® or PEFC label or from recycled material

Target: 100% of own brand products containing more than 50% of wood in weight from sustainable forestry by endn of 2020. For those countries, where the market is still challenging to meet the above mentioned target year a prolongation until 2023 applies. Additionally 100% of the processing factories fo those products shall be socially compliant until end of 2020 and work with a a system to track and report the origin of the timber contained in the final product made from virgin fibre to verify that the timber has been harvested legally.

Number of sustainabe single use products

in 27 out of 31 reporting entities, no. of products1

 

2019/20

Own brand and branded products at METRO

 

2,176

1

as per 30 September 2020

Explanation: Referring to own brand and brand products for which METRO strives to decrease the share of disposables and/or transform to reusable models if applicable and where reusable options are not feasible offer single use solutions made from alternative material which is recyclable or compostable.

Target: By 2025, METRO will empower our customers’ businesses to move into a future without conventional single use plastic and increase resource efficiency by:

  • providing reusable, recyclable and compostable alternatives
  • supporting our customers in this phase out and
  • advocating for the movement towards a circular economy regarding plastic