Customers can distinguish themselves by buying organic and responsible products. Of course this is cross-linked with how we at METRO source our products and covers aspects like supporting more sustainable agriculture, making a positive impact on animal welfare, offering expertise in developing suppliers, supporting local culinary traditions and its farmers, providing a route to market for otherwise forgotten species, optimizing the packaging of products. To learn more please read [link to strategy wheel]
Nutritional improvement of own brand products
Every day METRO strives to empower its more than 24 million customers to make healthier choices for their businesses and families by offering a growing range of reformulated, ultra-fresh and organic oriented products.
To achieve this goal, we have developed clear guidelines and targets.