Another example is our cooperation with Too Good To Go (TGTG).The company provides a platform to sell surplus food that otherwise goes to waste in a specially branded bag (the Magic Bag) at reduced prices. It operates an app that allows food waste fighting end-consumers e.g. in Austria, Belgium and Netherlands to buy unsold food from participating METRO stores.
The TGTG partnership also includes a customer referral model. METRO sales force teams in Italy, France, Spain, Portugal and Poland are able to propose the digital solution to HoReCa and trader customers to use in their operations. By promoting TGTG we want to connect our customers with the food waste fighter community to reduce food waste together and increase their reputation and community impact.
Since the beginning of our partnership with TGTG and in the 26 METRO/MAKRO stores active in Austria, Netherlands and Belgium more than 280,000 meals have been saved, an equivalent of 700,000 kg CO2.