Another example is our cooperation with Too Good To Go (TGTG). The company provides a platform to sell surplus food that otherwise goes to waste in a specially branded bag (the Magic Bag) at reduced prices. It operates an app that allows food waste fighting end-consumers e.g. in the Netherlands to buy unsold food from participating METRO stores.
The TGTG partnership also includes a customer referral model. METRO sales force teams in Italy, France, Spain, Portugal and Poland are able to propose the digital solution to HoReCa and trader customers to use in their operations. By promoting TGTG we want to connect our customers with the food waste fighter community to reduce food waste together and increase their reputation and community impact.
In the 17 stores of MAKRO Netherland within one year (Oct 2019-Oct 2020) 46.891 meals have been saved, an equivalent of 117.227 kg CO2. [graphic]