Community Investment – METRO

in € thousand 2017/18 2018/19 2019/20
Charitable donations 1,107 2,002 2,400
Community investments 1,615 2,361 3,735
Commercial initiatives 2,013 1,740 744
Total 4,735 6,103 6,879

Charitable Donations
Definition: Donations for social purposes e.g. NGO, church, or other purposes as well as small donations.

Community Investments
Definition: Donations for culture, sports and science. Donations in the form of a long-term investment in the community e.g. school meals, support for the disadvantaged, food bank projects. Sponsorships that serve or promote the community in the long term e.g. METRO Marathon, Bundesverband der Tafeln e.V., World Food Programme, cultural festivals.

Commercial Initiatives
Definition: Sponsorships that are commercial and therefore do not fall under community investments.

Community Investment – Germany

in € thousand 2017/18 2018/19 2019/20
Charitable donations 56 142 38
Community investments 1,058 1,184 1,093
Commercial initiatives 962 628 221
Total 2,076 1,954 1,352

Charitable Donations 
Definition: Donations for social purposes e.g. NGO, church, or other purposes as well as small donations.

Community Investments
Definition
: Donations for culture, sports and science. Donations in the form of a long-term investment in the community e.g. school meals, support for the disadvantaged, food bank projects. Sponsorships that serve or promote the community in the long term e.g. METRO Marathon, Bundesverband der Tafeln e.V., World Food Programme, cultural festivals.

Commercial Initiatives
Definition
: Sponsorships that are commercial and therefore do not fall under community investments.