Community Investment – METRO

in € thousand 2018/19 2019/20 2020/21
Charitable donations 2,002 2,400 1,737
Community investments 2,361 3,735 5,152
Commercial initiatives 1,740 744 539
Total 6,103 6,879 7,428

Charitable Donations
Definition: Donations for social purposes e.g. NGO, church, or other purposes as well as small donations.

Community Investments
Definition: Donations for culture, sports and science. Donations in the form of a long-term investment in the community e.g. school meals, support for the disadvantaged, food bank projects. Sponsorships that serve or promote the community in the long term e.g. METRO Marathon, Bundesverband der Tafeln e.V., World Food Programme, cultural festivals.

Commercial Initiatives
Definition: Sponsorships that are commercial and therefore do not fall under community investments.

Community Investment – Germany

in € thousand 2018/19 2019/20 2020/21
Charitable donations 142 38 410
Community investments 1,184 1,093 955
Commercial initiatives 628 221 134
Total 1,954 1,352 1,499

Charitable Donations
Definition: Donations for social purposes e.g. NGO, church, or other purposes as well as small donations.

Community Investments
Definition: Donations for culture, sports and science. Donations in the form of a long-term investment in the community e.g. school meals, support for the disadvantaged, food bank projects. Sponsorships that serve or promote the community in the long term e.g. METRO Marathon, Bundesverband der Tafeln e.V., World Food Programme, cultural festivals.

Commercial Initiatives
Definition: Sponsorships that are commercial and therefore do not fall under community investments.